Summary | McDonald's (NYSE: MCD), in the unfamiliar position of
being a constant runner-up in China to rival KFC (NYSE: YUM),
is preparing an unusual campaign to try to narrow the gap. The
new strategy involves opening more drive-through restaurants to
tap the growing number of mobile Chinese with the new cars and
not enough places to ...
being a constant runner-up in China to rival KFC (NYSE: YUM),
is preparing an unusual campaign to try to narrow the gap. The
new strategy involves opening more drive-through restaurants to
tap the growing number of mobile Chinese with the new cars and
not enough places to ...
youngchinabiz.com | 05 December 2015